New Jersey


New York


Intellectual Property: Trademarks

You business name, or slogan are just as important to your venture as a good business plan, only more so. While all plans are meant to be changed, it is far more difficult to change a business name, especially after establishing brand name recognition, a following or loyalty. A registered trademark is critical in defending your name and reputation against copycats, squatters and imitators. But even in the beginning stages, before investing capital into promotional materials or establishing an internet presence, it is important to ensure that the trademark chosen will not need to be changed a short while later.

Do not be tempted to do this yourself. Seek advice of an experienced attorney, such as Joshua Kaplan, Esq., of Kaplan Law Practice. LLC. Joshua Kaplan, Esq., has built his trademark expertise from case study and real world experience. Let the professionals at Kaplan Law Practice, LLC., a Fair Lawn, New Jersey based law firm, guide you through the treacherous process of obtaining and maintaining a registration for your trademark. Note that because of the nature of the trademark law, our trademark practice extends beyond New York and New Jersey, to the other 48 states.

Trade Name Registrations

  • A registration provides trade mark protection across all 50 states.
  • A trademark can also be registered internationally. Please contact Kaplan Law Practice, LLC., to find out how.

Due Diligence Studies

  • Do not go into business without researching existing use of a trade name or trade dress. It may end up costing your a lot more than just initial capital. Call us if you wish to register or purchase a domain name, or if you wish to import goods from abroad. Remember, not knowing about a publicly accessible information is not a defense, so play it safe and contact the Trademark attorneys at Kaplan Law Practice, LLC.

Responses to Trademark Office Rejections

  • Joshua Kaplan. Esq., at Kaplan Law Practice LLC., will guide your patent registration from inception to issuance. Although success is not guaranteed, a properly planned initial filing should avoid most prosecutorial pitfalls. However, if you have registered the mark on your own, or with another attorney, we will be more than happy to review your case and assist you in your efforts to procure registration for your mark.

Trademark Infringement Practice

  • Cease and desist letters.
  • Priming your case for litigation (Kaplan Law Practice, LLC will partner with litigation specialists should a need for a lawsuit arise)

Josh Kaplan is an excellent lawyer. He carefully listens to his clients and their needs and then provides the appropriate legal solutions. I strongly recommend anybody to use his services as he is very knowledgeable, honest and discreet and gets the job done within the promised time frame.

Eric C

Joshua Kaplan came immediately to the hospital when my relative was in an accident and was very helpful in expediting necessary documents which ultimately gave me the power to save My Godmother's life as she needed emergency life saving surgery and did not have a health care power of attorney prior to this accident. Mr. Kaplan was very professional as well as very caring and extremely helpful in this very stressful situation. I would highly recommend Mr.Joshua Kaplan for his legal expertise and cannot praise him enough for all his help.


My dealings with Joshua have been nothing but pleasant and the work he did for us was complete and done in a timely manner.

He was very attentive to our company's needs and gave us 110% for the work we needed completed.


We used Josh for many things. He did my patent. Wrote it quick and very through. He also did a TM and design patent for our company. I have used other Lawer for different things and have never been more happier. Josh was alway available, called us back within a day. We highly recommend kaplan law practice.

Leonora Malakh

Josh is skillful and diligent attorney that handles estates trusts in NY and NJ. So if you are looking for a lawyer to help you and guide through the complexities of probating your estate or inheritance he is capable of delivering needed results.


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