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Trademark Lawyer Bergen County NJ

Trademark Lawyer Bergen County NJ

If you own a business and have yet to formally safeguard your branding, it’s important to connect with a trademark lawyer Bergen County, NJ businesses rely on. Your company’s name, its logo, its advertising slogans, and all of the other tools you use to identify your identity in the marketplace are intellectual property. If you don’t formally safeguard your intellectual property through the trademark registration process, you will leave your intellectual property vulnerable to infringement and your company vulnerable to intellectual property lawsuits filed by competitors. Especially if your business is small and only operates locally, it can be tempting to forego formalizing your intellectual property rights through the trademark registration process. However, maintaining your competitive edge in the marketplace by asserting a protected company brand and guarding against lawsuits insisting that your intellectual property doesn’t belong to you are worthy investments of your resources.

How Does the Trademark Registration Process Work?

The trademark registration process generally takes several months to complete. Depending on how fast the U.S. Patent and Trademark Office is processing applications, it will likely take that agency 3-4 months to review your trademark application once it has been submitted. Obviously, it takes time for our Bergen County, NJ trademark lawyer team to properly draft a trademark application, so you’ll want to account for that preparation time as well when estimating how long it will take to receive your registered mark.

If the USPTO concludes that your mark doesn’t conflict with a mark that it is currently protected and that your application has been filled out properly over the initial 3-4 month review process, your mark will then be subjected to a publication phase that lasts 30 days. It is during this 30 day period that competitors (or any other member of the public) is permitted to formally object to your trademark registration application. Provided that either no one objects or no objections stick your application will then enter the final review phase of the process. If all has gone well and our team will do its utmost to ensure that all does go well you’ll receive your registration certificate shortly thereafter.

Legal Assistance Is Available

Too often, businesses wait until a dispute over branding has arisen to connect with the New Jersey intellectual property team at Kaplan Law Practice, LLC. While we’re certainly happy to be of service when branding disputes arise, we understand that it is in the best interests of companies to avoid such disputes whenever possible. That is why we spend a great deal of our time and energy helping businesses to register their trademarks, secure patents for inventions, and copyright their original works of art and authorship. If you’re a business owner, know that you’ll spend some resources when securing a trademark registration but this investment will help to ensure that your company isn’t deprived of much more significant resources in the event of infringement or a lawsuit down the road. Please allow our Bergen County trademark lawyer team to assist you with your legal needs today; the Law offices of Joshua Kaplan look forward to speaking with you.

Josh Kaplan is an excellent lawyer. He carefully listens to his clients and their needs and then provides the appropriate legal solutions. I strongly recommend anybody to use his services as he is very knowledgeable, honest and discreet and gets the job done within the promised time frame.

Eric C

Joshua Kaplan came immediately to the hospital when my relative was in an accident and was very helpful in expediting necessary documents which ultimately gave me the power to save My Godmother's life as she needed emergency life saving surgery and did not have a health care power of attorney prior to this accident. Mr. Kaplan was very professional as well as very caring and extremely helpful in this very stressful situation. I would highly recommend Mr.Joshua Kaplan for his legal expertise and cannot praise him enough for all his help.


My dealings with Joshua have been nothing but pleasant and the work he did for us was complete and done in a timely manner.

He was very attentive to our company's needs and gave us 110% for the work we needed completed.


We used Josh for many things. He did my patent. Wrote it quick and very through. He also did a TM and design patent for our company. I have used other Lawer for different things and have never been more happier. Josh was alway available, called us back within a day. We highly recommend kaplan law practice.

Leonora Malakh

Josh is skillful and diligent attorney that handles estates trusts in NY and NJ. So if you are looking for a lawyer to help you and guide through the complexities of probating your estate or inheritance he is capable of delivering needed results.


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