Trademark Lawyer Rochelle Park NJ
If you own a business, it’s important to speak with an experienced trademark lawyer Rochelle Park, NJ business owners trust. You may be understandably under the impression that because your business is small and local, you don’t have to worry about safeguarding your intellectual property rights. Unfortunately, that isn’t the case. It’s important to invest a little time and energy into safeguarding these rights because a failure to do so could be catastrophic for your business. Not only does failing to formally protect your intellectual property rights leave them vulnerable to infringement, your business could be targeted for a lawsuit against those insisting that you’re (unknowingly) abusing their intellectual property rights.
This information isn’t meant to induce anxiety. It is meant to inspire you to be proactive. As the owner of a small business, you owe it to yourself, to those who count on you, and to what you have built to safeguard any of your assets that are considered intellectual property. From your company name to the tools you use when advertising your company to the public, your intellectual property helps to ensure that your brand remains unique, recognizable by consumers, and the beneficiary of your customers loyalty. Safeguarding your intellectual property is a worthy use of your time and effort. With that said, we know that as a small business owner, you don’t have time to spare. Know that our experienced Rochelle Park, NJ trademark lawyer team can handle the legal heavy lifting on behalf of your business so that you can focus your attention wherever else it is needed.
Do I Really Need to Trademark Branding Material for My Small Business?
There are two primary reasons why it is important to trademark branding tools used to advertise your small business. First, trademarking your name, logo, advertising slogans and/or any other branding tool of value to your business will help you maintain your competitive edge in the marketplace and guard against infringement. Say that another company that provides similar goods or services begins using a logo that looks very similar to yours. Your customers may start patronizing your competitor because they believe that your operations are affiliated and/or interchangeable. Second, trademarking your intellectual property rights will help to prevent others from claiming that your intellectual property belongs to them. Say that a competitor moves to capitalize upon your successful business model by opening an identical operation with the same branding. They move quickly to trademark your branding and accuse you of infringing on their rights. Even if you win against their claims in court, doing so will cost you time and money.
Legal Assistance Is Available
Whether you need to trademark any tools used to brand your company, you need to safeguard rights to a new invention by securing a patent, or you need to copyright original creative work, the knowledgeable New Jersey legal team at Kaplan Law Practice, LLC can help. We take great pride in assisting small businesses with their intellectual property issues and it would be our pleasure to assist yours with its legal needs. Please schedule a risk-free consultation with our Rochelle Park, NJ trademark lawyer team today; the Law offices of Joshua Kaplan look forward to speaking with you.